The Future of Aston Martin
The monumental challenges of COVID-19 haven’t deterred Canadian billionaire Lawrence Stroll from increasing his investment in Aston Martin from 16.7% to 25%.
The monumental challenges of COVID-19 haven’t deterred Canadian billionaire Lawrence Stroll from increasing his investment in Aston Martin from 16.7% to 25%.
At the same time, he has brought in two major players in the business and sporting world as minority shareholders.
Mercedes-AMG F1 team principal Toto Wolff has invested NZ$78-million in Strolls consortium to hold less than 1% of the company.
Switzerland’s richest man Ernesto Bertarelli has secured a 0.7% share. Bertarelli’s family fortune was made mainly in pharmaceuticals, but for most New Zealanders, he is best known for his America’s Cup-winning syndicate Alinghi.
The Wolff investment presents it’s share of F1 intrigue, as Stroll plans to enter Aston Martin in Formula 1 next year with his Racing Point Team. Wolff stresses that it is a personal investment unlinked to his role with Mercedes. Adding to this is Daimler’s (Mercedes-Benz parent company) own shareholding in Aston Martin has part of their engine supply arrangement.
Stroll remains confident of Aston Martin’s future, with 2500 pre-orders for the upcoming DBX SUV.
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 Photos by Jose Jordan
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