Lotus Advanced Performance
A new ‘special operations’ team has been formed within Lotus to deliver exciting new halo projects, limited editions and unique content for customers.
Lotus Advanced Performance will be lead by Simon Lane, the former head of Aston Martin’s highly successful ‘Q by Aston Martin’ bespoke proposition.
As part of a wider reinvigoration, Lotus have announced their new Lotus Advanced Performance (LAP) division, an area of the of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences.
The formulation of LAP is yet another significant development in the ongoing transformation of Lotus from a UK sports car company to a global performance car business and brand.
An enticing new image of a rear wing from Lotus Design hints at an exciting future project.
The portfolio of services that Lotus Advanced Performance will offer includes:
All programmes are being led by Simon Lane, Director, Lotus Advanced Performance, who has joined from the bespoke 'Q by Aston Martin' business.
“I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for Lotus fans young and old to those in search of unique experiences and collectible opportunities.” Lane said of his appointment.
He added: “Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting, electrified future while also honouring our illustrious past.”
Matt Windle, Managing Director, Lotus Cars, commented: “With high-profile success in leading the delivery of bespoke vehicles and world-class customer experiences, Simon Lane is the perfect person to lead Lotus Advanced Performance. This new division is an exciting addition to our business and another key element of our Vision80 transformation.”
He added: “With the Emira and Evija starting production in the coming months, Lotus Advanced Performance is another significant opportunity to enhance our brand and communicate directly with customers.”